
Pernod Ricard, the company behind popular brands like Chivas Regal and Absolut, believes that India will surpass the United States as its largest global market. With over 10% of its global revenue and a third of its global sales volume coming from India, the country's strong macroeconomics and growing population of legal drinking age individuals make it an attractive market for growth. https://ift.tt/MVpaL9W
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